Thursday, January 14, 2016
GoPro: I Made a Mistake
For all the hand wringing in this blog about the lack of barriers to entry and GoPro being overpriced, I made a mistake. After GoPro melted down for $90 to less than $30, I felt it was approaching fair value. It looks like I was mistaken. The price today is down to about $12. This just underscores the point that technology markets are highly competitive and making consistently positive risk adjusted returns is no easy task. GoPro, once a "market disrupter," is now just another camera maker.